Master the Art of Losing

There’s no denying it hurts, but as an actor, rejection comes with the job. It’s brutal. You get tantalisingly close to landing your dream role, only to be rejected time and time again.

Capturing hearts first, then minds can boost your agency’s pitch-win ratio.

Think of the last agency presentation you pulled together. Perhaps it was a formal pitch presentation, perhaps a creds deck, or maybe a first stage response to a creative brief. How did it land? Was the client ‘wowed’ from the start? Did it take the client on a journey of emotions? Or did it simply […]

Why introverts are your new business super-power.

I recently ran a session for Tanba members which focused on the importance of adopting an agency-wide approach to new business, with the goal of ensuring new business is everyone’s business and not just left to the new business director or senior team. I underlined the importance of empowering everyone in the agency, whatever their […]

Master the art of imperfection.

This year I’ve decided I’m going to master the art of imperfection. I’ve spent the past 12 – 18 months dithering and procrastinating over various projects, even failing to get the simplest things done because of a creeping fear that they won’t be perfect. I’ve been working on the development of an online course to […]

Master the Art of Managing Nerves

July 2nd 2021: Last week I had the opportunity to get back on stage in front of a live theatre audience for the first time this year. It was an exhilarating, uplifting and joyous experience; sensing the energy in the theatre, hearing laughter from the audience, feeling that crackle and buzz that only live performance […]

Crisis of confidence?

I don’t know about you but working virtually over the past year has played havoc with my confidence. I recently ran a confidence workshop for a group of female business founders. I did my usual prep, checked out who’d be in the session and developed the content accordingly. All good so far – I love […]

Master the Art of Virtual Impact

Why being clear, concise and full of credible passion is key I don’t know about you, but it took me far longer than it should have to get used to this virtual working world that was thrust upon us 90 or so days ago. Even as video calls have become the norm, I still desperately […]

Top 10 tips for making an impact over the phone

As most of us are now required to work from home, the phone has become one of our main tools for making personal contact. But what if the thought of making phone calls brings you out in a cold sweat? Phone calls can be surprisingly anxiety-inducing, especially when they are important professionally. Time for me […]

How Hamlet can help you win more business

As I start rehearsing for another summer Shakespeare production, I find myself poring over advice from directors and actors on how best to approach the (often difficult) text in order to deliver a truthful, authentic performance. Many an actor over the centuries has used Hamlet’s advice to the players as a good starting point for performing Shakespeare: […]

Why aren’t women asking more questions?

A recent study found that although half of audience members of academic seminars are women, for every question asked by a woman, men ask 2 – 3 times as many. Perhaps it’s no surprise that this pattern often continues into the workplace, with many women holding back in meetings rather than speaking out. The study suggests that […]