Master the Art of Losing

There’s no denying it hurts, but as an actor, rejection comes with the job. It’s brutal. You get tantalisingly close to landing your dream role, only to be rejected time and time again.

Capturing hearts first, then minds can boost your agency’s pitch-win ratio.

Think of the last agency presentation you pulled together. Perhaps it was a formal pitch presentation, perhaps a creds deck, or maybe a first stage response to a creative brief. How did it land? Was the client ‘wowed’ from the start? Did it take the client on a journey of emotions? Or did it simply […]

Why introverts are your new business super-power.

I recently ran a session for Tanba members which focused on the importance of adopting an agency-wide approach to new business, with the goal of ensuring new business is everyone’s business and not just left to the new business director or senior team. I underlined the importance of empowering everyone in the agency, whatever their […]

Master the art of imperfection.

This year I’ve decided I’m going to master the art of imperfection. I’ve spent the past 12 – 18 months dithering and procrastinating over various projects, even failing to get the simplest things done because of a creeping fear that they won’t be perfect. I’ve been working on the development of an online course to […]

Master the Art of Managing Nerves

July 2nd 2021: Last week I had the opportunity to get back on stage in front of a live theatre audience for the first time this year. It was an exhilarating, uplifting and joyous experience; sensing the energy in the theatre, hearing laughter from the audience, feeling that crackle and buzz that only live performance […]

Crisis of confidence?

I don’t know about you but working virtually over the past year has played havoc with my confidence. I recently ran a confidence workshop for a group of female business founders. I did my usual prep, checked out who’d be in the session and developed the content accordingly. All good so far – I love […]